Our world is a little different these days. We once were able to leave our houses without thinking twice. We once were able to shake the hand of a stranger without hesitating. We once were able to walk into our offices and resume our normal work day activities. We once were able to travel, dine out, experience nightlife - but now, that has all changed.
Many of us have had to learn to adapt to the COVID-19 situation in all aspects of life. Some of us may work from home now, while others are out of a job. Some of us may not be able to go out, while others are risking their lives everyday to keep their job. Some of us have lost loved ones, and some of us will never know what that feels like.
This pandemic has affected MILLIONS worldwide. As humans we’re accustomed to utilizing every aspect of our community: grocery stores, convenience stores, auto shops, offices, banks, restaurants/bars, retailers, malls - the businesses that keep our community together and growing. Business owners have taken a huge hit as a result of the corona virus and are having to implement strategic tactics to ultimately save their businesses. They are having to adapt to the digital age we live in, ensuring their customers and clients are able to access the same products and information online as they would in store. Many stores and retailers are allowing people to make online purchases, to later pick up in store or utilize their contactless curbside pick up. Businesses are also implementing strict sanitizing procedures: constantly cleaning contact surfaces, encouraging personal hygienic practices and, of course, practicing social distancing.
This strategy has caused businesses to consider a bit of a revamp to their overall brand and restructure to their business as a whole. This is where the marketing side comes into the mix. As told by the American Marketing Association (AMA), “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” (AMA.org). In result, companies are creating the means to communicate to their audience and deliver the information that their audience seeks. A range of businesses have moved every aspect of their companies to being online. Some have invested in direct advertising approaches, reeling people in from their off the streets and within their communities. And sadly others have had to close down their businesses, some of which had been operating for decades.
As for us at Clifton and Lewis, we’ve had to also make some changes. We understand that in-office contact is uncomfortable for people right now, that’s why we’ve taken the steps to improve internally. We’ve updated our website with options for clients, new and existing, to receive a fast affordable quote, access certain customer service forms to update their policies, make payments through our carriers directly from our site, and even give options to report a current claim in real-time. These are just some of the improvements we’re focusing on, but as the world evolves we will too. With such an abrupt change as this COVID-19 crisis, we have no choice but to adapt. With a successful plan of action and strategy, we will adapt and we will succeed. The world is moving at an accelerated speed everyday. It is within our responsibility to keep the momentum going. Insurance shouldn’t be hard, and we want to make it as easy as we can for our clients. We want our clients to know, “We’ve got your back!” as we’ve proved in the last 20 years of being Clifton and Lewis Insurance Group. Whatever life may throw at you, we will be there.